FIVE (5) PEOPLE TO WATCH OUT FOR IF YOU WANT TO CLOSE THAT SALE.
This is a gift to all sales person, Whether you are selling land, houses, electronics, furniture etc. There are 5 people that you should watch out for while trying to make that sale. These people will determine if you will close the sale or not.
1. THE INITIATOR:These are the people that put ideas of buying a particular product in the mind of the prospective buyer, they bring up the suggestions and make a prospective buyer think. The initiator can be you (The sales person) or someone else that is close to the prospective buyer. But whoever the initiator is, he/she is very powerful, because without him/her the idea of buying your product might not come to the prospective buyer.
2. THE DECISION MAKER: This is the one person that makes all the decisions and calls all the shots. This person is usually the most important person you really need to convince about your product, if you want to make that sale. So know your product very well, and let the decision maker know how it will benefit him/her. Because whatever they decide to do is final.
4. THE BUYER: this person can still be the decision maker or sometimes a different person all together. This is the one who makes all the payments and makes the transfer. Without the buyer the transactions is incomplete. So always know which pocket the money is coming from, so as to know where you stand. Because if the decision maker and the buyer are two different people, then you have more work to do, if have to convince both the decision maker and the buyer to close the sale.
5.THE USER: who is using my product, who does this product benefits more? Is it the decision maker/buyer or any member of their family? What kind of product does the user need? If you can answer these questions, then you will know how to convince the decision maker and the buyer to make that payment and close the sale.
As a serious minded sales person these 5 categories of people should always be in your mind, know them, make them believe in you and your product, make friends with them, and get referrals from them.
Juliet Isa
Customer Care Representative,
White Avenue Group.
5th floor Yobe Investment House,
Ralph Shodeinde Street, Central Business District, Abuja.
07038372568
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